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{"id":70624,"date":"2020-12-14T10:26:13","date_gmt":"2020-12-14T15:26:13","guid":{"rendered":"https:\/\/www.beet.tv\/?p=70624"},"modified":"2020-12-14T10:27:23","modified_gmt":"2020-12-14T15:27:23","slug":"pepsicos-future-balances-uncertainty-and-big-data-vp-graham","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/12\/pepsicos-future-balances-uncertainty-and-big-data-vp-graham.html","title":{"rendered":"PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham"},"content":{"rendered":"

Even when you have one of the most sophisticated data engines in marketing, the COVID-19 means you still have to plan for uncertainty.<\/p>\n

That is the life of\u00a0Nick Graham, VP, Insights & Analytics at PepsiCo.<\/p>\n

In this video interview with Beet.TV, Graham says the beverage company has game-planned several different consumer-economy scenarios as far ahead as 2023 – but advanced consumer analytics may help the organization get scientific about sustaining business.<\/p>\n

Graham says PepsiCo has built two big data engines:<\/p>\n