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{"id":70647,"date":"2020-12-15T09:41:23","date_gmt":"2020-12-15T14:41:23","guid":{"rendered":"https:\/\/www.beet.tv\/?p=70647"},"modified":"2020-12-15T10:04:59","modified_gmt":"2020-12-15T15:04:59","slug":"samsung-ads-combines-linear-streaming-ad-outcome-measurement","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/12\/samsung-ads-combines-linear-streaming-ad-outcome-measurement.html","title":{"rendered":"Samsung Ads Combines Linear & Streaming Ad Outcome Measurement"},"content":{"rendered":"

For ad buyers, it suddenly feels like the season of gifts, as yet another connected TV operator launches a measurement suite it says is designed to prove the effectiveness of the channel.<\/p>\n

Samsung Ads, a platform for placing ads using Samsung smart TVs, has announced Samsung Measurement, designed to show the combined impact of both linear and streaming TV ads, claiming General Motors’ Cadillac as a first customer.<\/p>\n

It follows the announcements of both Nielsen ONE<\/a> and iSpot.tv’s demographic upgrade<\/a> in December, after a year in which marketers grew interested in connected and advanced TV advertising, but wrung their hands over fragmentation and cross-screen measurement concerns.<\/p>\n

Problem solved<\/h2>\n

In this video interview with Beet.TV, Justin Evans, Global Head of Analytics & Insights, Samsung Ads, says advertisers have reported three major challenges:<\/p>\n

    \n
  1. Measuring linear television and streaming television together.<\/li>\n
  2. Lower-funnel measurement for TV.<\/li>\n
  3. Quantifying what the impact of TV audience targeting.<\/li>\n<\/ol>\n

    So Samsung Measurement aims to quantify the effectiveness of linear and streamed ads’ vehicle sales, in GM’s case.<\/p>\n

    “It enables advertisers to turn around, use the insights from Samsung and measurement, and immediately activate on that information,” Evans says.<\/p>\n

    Next sectors for Samsung Measurement after automotive will be financial services, telecom, retail and quick-service restaurants.<\/p>\n