For ad buyers, it suddenly feels like the season of gifts, as yet another connected TV operator launches a measurement suite it says is designed to prove the effectiveness of the channel.<\/p>\n
Samsung Ads, a platform for placing ads using Samsung smart TVs, has announced Samsung Measurement, designed to show the combined impact of both linear and streaming TV ads, claiming General Motors’ Cadillac as a first customer.<\/p>\n
It follows the announcements of both Nielsen ONE<\/a> and iSpot.tv’s demographic upgrade<\/a> in December, after a year in which marketers grew interested in connected and advanced TV advertising, but wrung their hands over fragmentation and cross-screen measurement concerns.<\/p>\n In this video interview with Beet.TV, Justin Evans, Global Head of Analytics & Insights, Samsung Ads, says advertisers have reported three major challenges:<\/p>\n So Samsung Measurement aims to quantify the effectiveness of linear and streamed ads’ vehicle sales, in GM’s case.<\/p>\n “It enables advertisers to turn around, use the insights from Samsung and measurement, and immediately activate on that information,” Evans says.<\/p>\n Next sectors for Samsung Measurement after automotive will be financial services, telecom, retail and quick-service restaurants.<\/p>\nProblem solved<\/h2>\n
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