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{"id":70660,"date":"2021-01-10T20:30:26","date_gmt":"2021-01-11T01:30:26","guid":{"rendered":"https:\/\/www.beet.tv\/?p=70660"},"modified":"2021-01-10T20:30:26","modified_gmt":"2021-01-11T01:30:26","slug":"of-automation-ethics-kinessos-paolozzi-on-brands-quest-for-better","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2021\/01\/of-automation-ethics-kinessos-paolozzi-on-brands-quest-for-better.html","title":{"rendered":"Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better"},"content":{"rendered":"2020 has fused together existential challenges with some of the biggest potential opportunities.<\/p>\n
Together, it makes for a heady cocktail – change, even enforced change, can lead the industry to make overdue changes, to a brighter tomorrow.<\/p>\n
In this video interview with Beet.TV, Vin Paolozzi, Chief Investment Officer with Interpublic Group’s Kinesso unit, talks about how these factors are combining – and how ad agencies can help brands navigate the change.<\/p>\n
Tech evolution<\/h2>\n
“We’ve only scratched the surface on how automation will continue to help evolve our thinking around TV buying as well as bringing additional benefits to our advertising clients and partners,” Paolozzi says.<\/p>\n
So, what trends is Paolozzi talking about? He says advertising technology is evolving to support:<\/p>\n