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{"id":70710,"date":"2020-12-20T14:01:41","date_gmt":"2020-12-20T19:01:41","guid":{"rendered":"https:\/\/www.beet.tv\/?p=70710"},"modified":"2020-12-20T14:01:41","modified_gmt":"2020-12-20T19:01:41","slug":"ai-needs-ethics-xaxis-wilensky-on-machines-learning-from-humans","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/12\/ai-needs-ethics-xaxis-wilensky-on-machines-learning-from-humans.html","title":{"rendered":"AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans"},"content":{"rendered":"All machine learning is essentially algorithms trained by humans to spot patterns in data.<\/p>\n
But humans, too, have to learn how to make the right calls when it comes to training those algorithms.<\/p>\n
In this video interview with Beet.TV, GiLa Wilensky, president of US at Xaxis, says “ethical AI” is essential.<\/p>\n
AI’s spectrum of benefits<\/h2>\n
Xaxis is the WPP agency focused on driving business outcomes using programmatic ad-trading. It has operated its own AI offering under the name Copilot<\/a> for five years now<\/p>\n