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{"id":70762,"date":"2020-12-21T07:04:34","date_gmt":"2020-12-21T12:04:34","guid":{"rendered":"https:\/\/www.beet.tv\/?p=70762"},"modified":"2020-12-21T07:04:34","modified_gmt":"2020-12-21T12:04:34","slug":"hagedorn","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2020\/12\/hagedorn.html","title":{"rendered":"BeetCast Episode 7: “Programmatic Optimizes Towards an Algorithm of Sensationalism,” Omnicom Media CEO Scott Hagedorn"},"content":{"rendered":"Digital publishers and platforms have become adept at controlling fraud, but not so good about more subtle problems around content adjacency. There remains a lack of transparency around where a marketer’s content will run and the impact of associating with sensational advertising.<\/p>\n
Says Scott Hagedorn, CEO of Omnicom Media Group in this BeetCast podcast moderated by Matt Spiegel, EVP of Transunion.<\/p>\n
Part of the problem is that sensational content optimizes algorithms that in turn pull advertising in.\u00a0 While the number of impressions\u00a0 might be high, associations with the content is not necessarily valued and potentially\u00a0 detrimental to the advertiser, Hagedorn warns.<\/p>\n
In this wide-ranging conversation, topics include identity, privacy and the importance of the integration of the supply chain with media investment.<\/p>\n
The BeetCast is sponsored by Tru Opik<\/a>, a Transunion company.\u00a0 \u00a0Please\u00a0visit this page<\/a> to find more episodes of the BeetCast and to subscribe via your preferred podcast service.<\/p>\n","protected":false},"excerpt":{"rendered":"Digital publishers and platforms have become adept at controlling fraud, but not so good about more subtle problems around content adjacency. There remains a lack of transparency around where a marketer’s content will run and the impact of associating with sensational advertising. Says Scott Hagedorn, CEO of Omnicom Media Group in this BeetCast podcast moderated […]<\/p>\n","protected":false},"author":5,"featured_media":70780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8532],"tags":[2903,3211,4570,5532,5938,6609,7553],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/70762"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=70762"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/70762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/70780"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=70762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=70762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=70762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}