LOS ANGELES – MediaLink has been an essential part of CES for many years: from its jam-packed parties, to VIP panel sessions\u00a0 — and for its hundreds of business development meetings for its clients.<\/p>\n

This year, with CES all virtual, MediaLink is\u00a0 all in, albeit in a very different way, including a gala “party” on January 12 where invited guests will be “avatars” of sorts, says Michael Kassan, CEO and Chairman, in this interview with Beet.TV.<\/p>\n

Kassan prefers to refer the event as a “networking opportunity.”\u00a0 But it should be fun, he adds, with a performance by Billie Eilish and a fireside chat with Ryan Seacrest and Dua Lipa.\u00a0 The event is being co-presented by Bob Pittman of iHeart.<\/p>\n

For the first time, MediaLink is partnering on programming the C-Space<\/a> with CES’s parent organization.<\/p>\n

Kassan is doing of the most anticipated keynotes with Ann Sarnoff, CEO of WarnerMedia Studios about the dramatic changes in entertainment during the pandemic and how the industry has changed.<\/p>\n

Programming Note: After we taped this video, we did an extended podcast recording on many industry changes and forecasts.\u00a0 We will publish on January 11 on the #BeetCast<\/a> here on Beet.TV and on your favorite podcast service.<\/p>\n","protected":false},"excerpt":{"rendered":"

LOS ANGELES – MediaLink has been an essential part of CES for many years: from its jam-packed parties, to VIP panel sessions\u00a0 — and for its hundreds of business development meetings for its clients. This year, with CES all virtual, MediaLink is\u00a0 all in, albeit in a very different way, including a gala “party” on […]<\/p>\n","protected":false},"author":5,"featured_media":71027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/70997"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=70997"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/70997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/71027"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=70997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=70997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=70997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}