Deprecated: Return type of WP_Theme::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php on line 554
Deprecated: Return type of WP_Theme::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php on line 595
Deprecated: Return type of WP_Theme::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php on line 535
Deprecated: Return type of WP_Theme::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php on line 544
Deprecated: Return type of WP_REST_Request::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-request.php on line 960
Deprecated: Return type of WP_REST_Request::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-request.php on line 980
Deprecated: Return type of WP_REST_Request::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-request.php on line 992
Deprecated: Return type of WP_REST_Request::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-request.php on line 1003
Deprecated: Return type of WP_Block_List::current() should either be compatible with Iterator::current(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 151
Deprecated: Return type of WP_Block_List::next() should either be compatible with Iterator::next(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 175
Deprecated: Return type of WP_Block_List::key() should either be compatible with Iterator::key(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 164
Deprecated: Return type of WP_Block_List::valid() should either be compatible with Iterator::valid(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 186
Deprecated: Return type of WP_Block_List::rewind() should either be compatible with Iterator::rewind(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 138
Deprecated: Return type of WP_Block_List::offsetExists($index) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 75
Deprecated: Return type of WP_Block_List::offsetGet($index) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 89
Deprecated: Return type of WP_Block_List::offsetSet($index, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 110
Deprecated: Return type of WP_Block_List::offsetUnset($index) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 127
Deprecated: Return type of WP_Block_List::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/superbeet/dev.beet.tv/wp-includes/class-wp-block-list.php on line 199
Deprecated: DateTime::__construct(): Passing null to parameter #1 ($datetime) of type string is deprecated in /home/superbeet/dev.beet.tv/wp-includes/script-loader.php on line 333
Deprecated: trim(): Passing null to parameter #1 ($string) of type string is deprecated in /home/superbeet/dev.beet.tv/wp-includes/class-wp.php on line 173
Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667
Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667
Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667
Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667
Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667
Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667
Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667
Warning: Cannot modify header information - headers already sent by (output started at /home/superbeet/dev.beet.tv/wp-includes/class-wp-theme.php:9) in /home/superbeet/dev.beet.tv/wp-includes/rest-api/class-wp-rest-server.php on line 1667
{"id":71012,"date":"2021-01-08T08:52:58","date_gmt":"2021-01-08T13:52:58","guid":{"rendered":"https:\/\/www.beet.tv\/?p=71012"},"modified":"2021-01-08T08:52:58","modified_gmt":"2021-01-08T13:52:58","slug":"alphonso-aims-to-improve-ctv-experience-as-lg-takes-a-majority-stake","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2021\/01\/alphonso-aims-to-improve-ctv-experience-as-lg-takes-a-majority-stake.html","title":{"rendered":"Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake"},"content":{"rendered":"Most of the major smart TV platforms, in the last couple of years, have emerged as serious plays in supplying data that can report on actual viewer behavior when it comes to shows, ads, games, anything that happens on the screen.<\/p>\n
And now LG is levelling-up its own capabilities, by making an investment<\/a> to take a majority stake in Alphonso.<\/p>\nBut, in this video interview with Beet.TV, Alphonso’s Raghu Kodige says the tie-up is not just about unlocking ad data.<\/p>\n