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{"id":71405,"date":"2021-01-27T21:26:05","date_gmt":"2021-01-28T02:26:05","guid":{"rendered":"https:\/\/www.beet.tv\/?p=71405"},"modified":"2021-01-27T21:26:05","modified_gmt":"2021-01-28T02:26:05","slug":"in-ear-ads-are-sanctuary-for-maxed-out-eyes-iheartmedias-brokaw","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2021\/01\/in-ear-ads-are-sanctuary-for-maxed-out-eyes-iheartmedias-brokaw.html","title":{"rendered":"In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw"},"content":{"rendered":"If video killed the radio star, try telling that to Carter Brokaw.<\/p>\n
As president of digital revenue strategy at US radio group iHeartMedia, Brokaw is charged with diversifying and capitalizing upon what, these days, is a spectrum of audio listening and ad opportunities far broader than “radio” itself.<\/p>\n
In this video interview with Beet.TV, Brokaw explains how new technology is helping him help advertisers to find the perfect audience across a plethora of platforms.<\/p>\n
Heightened emotion<\/h2>\n
“I think there are a lot of people that are leaning into audio because they’re realizing the intimacy of the messaging,” Brokaw says.<\/p>\n
“The personalization of a lot of that messaging (has) the ability to really connect with people through their ears and not their eyes, which seem to be very maxed out these days.<\/p>\n
“Mindshare did a Neurolab study<\/a> where they looked at brand stories and then a sort of an audio basis versus a visual basis. The ones that are told audibly elicit three times more positive brand associations than the one that do it visually.”<\/p>\n