For over 50 years,\u00a0 Mediaocean, formerly known as Donavan Data Systems<\/a>, has been\u00a0 the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing.<\/p>\n

With the acquisition of 4C last\u00a0 year<\/a>, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement.<\/p>\n

These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical.<\/p>\n

Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. \u00a0\u00a0Lots covered here.<\/p>\n

Thanks Matt and Bill. \u00a0Great conversation.<\/p>\n

Please subscribe<\/a>\u00a0to the #BeetCast on your favorite podcast service.\u00a0 The BeetCast is sponsored by\u00a0Tru Optik<\/a>, a Transunion company.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

For over 50 years,\u00a0 Mediaocean, formerly known as Donavan Data Systems, has been\u00a0 the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. With the acquisition of 4C last\u00a0 year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. These are […]<\/p>\n","protected":false},"author":5,"featured_media":71920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8532],"tags":[5323,3992,5532,7553],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/71907"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=71907"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/71907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/71920"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=71907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=71907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=71907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}