The cable TV industry initiative aimed at securely sharing viewer data whilst keeping privacy in mind just levelled-up, by striking a partnership that gives it access to a huge consumer identity graph.<\/p>\n
Blockgraph – owned by Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS – is partnering with TransUnion, the consumer data company which has been making in-roads as an ad data provider.<\/p>\n
In this video interview with Beet.TV, Matt Spiegel, EVP Marketing Solutions and Head of Media at TransUnion, explains how the arrangement will work.<\/p>\n
According to the pair’s announcement:<\/p>\n
“Blockgraph will leverage TransUnion\u2019s growing portfolio of identity and data-driven audience solutions, including privacy-focused identity, data modeling, audience creation and activation solutions.<\/p>\n
“Blockgraph also will utilize data marketplace applications through TransUnion\u2019s recent acquisition of Tru Optik.”<\/p><\/blockquote>\n
Spiegel says: “What Blockgraph has really been working on is the technology infrastructure for a safe set of environments – both privacy-safe and data security-safe environments – where specifically a lot of the cable operators, the MVPs and the networks, have a home to be able to place their customer data.<\/p>\n
“Where TransUnion comes in is helping provide a lot of that identity, intelligence, and the tools to use the data within their environment.”<\/p>\n
‘Transact at scale’<\/h2>\n
Blockgraph Spreads Its Wings: More Partners, Manningham Says<\/a><\/p><\/blockquote>\n