For many first generation immigrants, assimilation into mainstream society is a top priority.\u00a0 \u00a0For Nancy Reyes<\/a>, the daughter of an El Salvadorian mother, it was a necessity borne out of fear of\u00a0 immigration enforcement and deportation.<\/p>\n

Having fully assimilated, the Harvard-educated ad executive eventually found that reconnecting with her “authentic self” was important in her life.\u00a0 And, it has been essential in her\u00a0 career, leading to her role as president of the New York office of Omnicom creative shop TBWA\/Chiat\/Day.<\/p>\n

Interviewing Reyes is Rita Ferro<\/a>, who credits her identity as a Latina, with her own success. Ferro is President of Disney Advertising Sales.<\/p>\n

In this wide ranging conversation, Reyes addresses her agency’s various actions in actualizing diversity and inclusion.\u00a0 But she says\u00a0 it’s very much a work in progress.\u00a0 Hiring diverse employees is not the challenge, it is the need for talent development and mentorship that is often missing, she says<\/p>\n

Reyes addresses the of role of creative agencies in changing attitudes around racial bias.\u00a0 While the advertising industry made important statements after the George Floyd murder, she fears that marketers will become “conversative,” pulling back on”uncomfortable” messages.<\/p>\n

This 5-part series<\/a> abut diversity and inclusion is made possible by a generous contribution to the Boys and Girls Clubs of Puerto Rico<\/a> from Disney Advertising Sales.<\/em><\/p>\n

Editor’s Note: Since 2017, I have been been an advocate for this group. Please find the latest video report<\/a>\u00a0from San Juan with the Clubs\u2019 president Olga Ramos. You can make a tax deductible contribution\u00a0right here<\/a>.<\/em><\/p>\n

Gracias Rita and Nancy.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

For many first generation immigrants, assimilation into mainstream society is a top priority.\u00a0 \u00a0For Nancy Reyes, the daughter of an El Salvadorian mother, it was a necessity borne out of fear of\u00a0 immigration enforcement and deportation. Having fully assimilated, the Harvard-educated ad executive eventually found that reconnecting with her “authentic self” was important in her […]<\/p>\n","protected":false},"author":5,"featured_media":72481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8718],"tags":[7297,7417,7580,8725],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/72414"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=72414"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/72414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/72481"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=72414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=72414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=72414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}