The most predictive signal for economic action is search and it’s the gateway to all lower funnel activities, says Kevin Krim<\/a>, CEO of EDO<\/a>.<\/p>\n

We\u2019ve covered Kevin\u2019s over the past 10 years in his leadership roles at Bloomberg and CNBC.We\u2019ve spoken many times about the changes in TV news from linear to IP delivered.\u00a0 \u00a0It\u2019s been a fascinating sector to cover, and Kevin has always been way in front of it.\u00a0 He shares his views\u00a0 on the sector on this episode of the #BeetCast, among a number of topics.<\/p>\n

Since 2105, he has headed EDO, a TV data firm that provides programmers and advertisers the tools to determine the outcome of TV ads by understanding Web search.\u00a0 The company works with many leading programmers.\u00a0 Recently, it \u00a0announced its newest partnership with Univision<\/a>.<\/p>\n

Choose Creativity\u00a0<\/strong><\/p>\n

Separately, Kevin and his wife Marina founded \u00a0a non-profit organization called Choose Creativity<\/a>.\u00a0 It is an educational initiative that empowers children and adults to build resilience, creative confidence, and social-emotional skills through engagement.\u00a0 It is being widely adopted. \u00a0And is particularly valued during the pandemic.<\/p>\n

As Kevin explains in this interview, the organization was founded in the wake of the terrible loss of his two children.\u00a0 It\u2019s an amazing, inspiring story.\u00a0\u00a0 I hope you will visit ChooseCreativity.org<\/a>\u00a0 to learn more, and will join me in making a contribution.<\/p>\n

Please subscribe<\/a>\u00a0to the #BeetCast on your favorite podcast service. The BeetCast is sponsored by\u00a0Tru Optik<\/a>, a TransUnion company.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The most predictive signal for economic action is search and it’s the gateway to all lower funnel activities, says Kevin Krim, CEO of EDO. We\u2019ve covered Kevin\u2019s over the past 10 years in his leadership roles at Bloomberg and CNBC.We\u2019ve spoken many times about the changes in TV news from linear to IP delivered.\u00a0 \u00a0It\u2019s […]<\/p>\n","protected":false},"author":5,"featured_media":73014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8532],"tags":[3456,4401,7971,8756],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/73002"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=73002"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/73002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/73014"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=73002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=73002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=73002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}