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{"id":73248,"date":"2021-04-22T09:25:11","date_gmt":"2021-04-22T13:25:11","guid":{"rendered":"https:\/\/www.beet.tv\/?p=73248"},"modified":"2021-04-22T09:25:11","modified_gmt":"2021-04-22T13:25:11","slug":"powering-dentsus-delta-is-just-the-start-videoamps-parkes","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2021\/04\/powering-dentsus-delta-is-just-the-start-videoamps-parkes.html","title":{"rendered":"Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes"},"content":{"rendered":"

VideoAmp has been named as the “data partner of choice” for a new solution Dentsu Media will use to buy linear TV across cable and broadcast.<\/p>\n

But the partnerships won’t stop there.<\/p>\n

In this video interview with Beet.TV, VideoAmp president Michael Parkes explains the company is non-monogamous with agencies, and has big growth plans.<\/p>\n

DELTA’s curve<\/h2>\n
\n

As we look to the future of how media investments are made, we couldn't be happier to have partnered with @dentsuUSA<\/a> on their launch of DELTA. The new team will use VideoAmp's data as a currency to make advanced audience guarantees https:\/\/t.co\/UPm3G4iKFk<\/a> pic.twitter.com\/vMJlNNcXBv<\/a><\/p>\n

— VideoAmp (@Video_Amp) April 13, 2021<\/a><\/p><\/blockquote>\n