Delighted to have Scott Schiller<\/a> on this episode of the BeetCast<\/a>.<\/p>\n Scott is a media pioneer, leader and\u00a0 teacher. Many of you know him from his role at NBC Universal as Executive VP of Advertising. He is a former chairman of the IAB.<\/p>\n Presently, \u00a0Scott serves as Global Chief Commercial Officer of the ENGINE Group<\/a>, a global advertising and marketing services firm.<\/p>\n In addition to his \u201cday job,\u201d For the past four years, Scott taught media studies to undergrads at New York University.<\/p>\n In our chat he explains \u00a0how much \u00a0he enjoys teaching and speaks to \u00a0the value of being connected to his students to better understand attitudes and trends.<\/p>\n Scott talks about the big transformation in television, the changing \u00a0make-up of the \u00a0UpFronts, the growth of programmatic \u00a0in TV and the role of private marketplaces.<\/p>\n Finally, \u00a0he calls on his colleagues in the media industry to embrace change. \u00a0Great conversation.<\/p>\n About the BeetCast and Our Next Season!\u00a0<\/strong><\/p>\n This episode marks the end of our first season of the BeetCast sponsored by Tru Optik.\u00a0\u00a0 I wanted to thank Andre Swanston, Matt Spiegel and the great crew at Tru Optik and its parent company Transunion for sponsoring the launch and first season of the BeetCast.<\/p>\n It has really grown in influence and popularity and \u00a0I really enjoyed doing it.\u00a0\u00a0\u00a0 It was Andre\u2019s idea for a podcast and I am forever grateful to him!<\/p>\n A special thanks to our podcast producer E. James Ford.<\/p>\n Happy to say our next season begins in May\u00a0 with our new sponsor Mediaocean.<\/p>\n Please subscribe<\/a>\u00a0to the #BeetCast on your favorite podcast service. The BeetCast is sponsored by\u00a0Tru Optik<\/a>, a TransUnion company.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Delighted to have Scott Schiller on this episode of the BeetCast. Scott is a media pioneer, leader and\u00a0 teacher. Many of you know him from his role at NBC Universal as Executive VP of Advertising. He is a former chairman of the IAB. Presently, \u00a0Scott serves as Global Chief Commercial Officer of the ENGINE Group, […]<\/p>\n","protected":false},"author":5,"featured_media":73279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8532],"tags":[6073,8768],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/73268"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=73268"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/73268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/73279"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=73268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=73268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=73268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}