“Brands and businesses want direct connections with their consumers and consumers want to have those direct connections directly with those brands and content providers,” says Norton, a former ad sales exec with Tribune Broadcasting, Google and AOL.<\/p>\n

“We’ve seen a lot of traction with TV networks, publishers out of home, and then even individual brands and businesses who are looking to make the connection from, you know, some sort of physical consumer experience to digital assets that they may have.<\/p>\n

“QR codes have become ubiquitous. As the world has moved to this contactless environment, the opportunity for brands and businesses to create an enhanced consumer experience through the universal scan on both iOS and Android devices.”<\/p>\n

Cracking the code<\/h2>\n

<\/p>\n

Use of QR codes inside TV ads or overlaid on TV shows is one way broadcasters hope to give advertisers a method with which viewers can easily open a mobile web link for messages seen on TV.<\/p>\n

That is a practice that has been around for several years now. But Flowcode is working hard to introduce easy-to-create code images that don’t expire, can have custom appearances and can be placed on a multitude of different destinations. It provides templates for a range of on-screen placements.<\/p>\n

One of them is Good Morning America’s “Deals And Steals” slot, which is using Flowcodes to let viewers see product listings for featured items.<\/p>\n