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{"id":73809,"date":"2021-05-18T10:09:01","date_gmt":"2021-05-18T14:09:01","guid":{"rendered":"https:\/\/www.beet.tv\/?p=73809"},"modified":"2021-05-18T10:09:01","modified_gmt":"2021-05-18T14:09:01","slug":"matrix-solutions-gorman-sees-gateway-to-medias-future","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2021\/05\/matrix-solutions-gorman-sees-gateway-to-medias-future.html","title":{"rendered":"Matrix Solutions’ Gorman Sees Gateway To Media’s Future"},"content":{"rendered":"

In a hectic world of media convergence, publishers and TV networks face a challenge – as they seek out the opportunities in new platforms, they also create administrative overhead and complexity.<\/p>\n

That is why the ecosystem of software designed to help them is so rich.<\/p>\n

One vendor of such software has been operating since 1992 – but Matrix Solutions<\/a> has its eyes on the future, not the past.<\/p>\n

Matching enabled<\/h2>\n

“There’s a lot of talk in the industry about getting universal customer IDs, et cetera,” says Matrix CEO Mark Gorman<\/a> in this video interview with Beet.TV.<\/p>\n

“And, of course, that would make it better and it would streamline a lot of the technology.<\/p>\n

“But we have a lot of those things to already do those kinds of matchings within our system.<\/p>\n

“We as an organisation have proprietary algorithms that can do a lot of that internal matching.”<\/p>\n

Sales as a circle<\/h2>\n
\n

ICYMI last month our CEO Mark Gorman delivered this video update to share the latest happenings at Matrix including Media Ad Sales Council (MASC) updates, a Media Ad Sales Summit 2022 announcement, & the newest product innovations! Watch now: https:\/\/t.co\/DgFvMT1xtT<\/a> #MediaAdSales<\/a><\/p>\n

— Matrix Solutions (@MatrxSolutions) April 30, 2021<\/a><\/p><\/blockquote>\n