published a guide to showcase<\/a> many of those benefits.<\/p>\n“Out-of-home is a format that’s very complementary to other forms of media,” Bager said. “It’s great for sharing, it’s great for connecting messages that a user might see at home or on TV or on their phone, and then when they’re out and about, you can connect with them again through the different out-of-home formats.”<\/p>\n
Marketers also can buy more kinds of out-of-home advertising programmatically, as they do with digital platforms. That flexibility gives brands a way to make dynamic changes to their campaigns based on data signals, such as weather or current events.<\/p>\n
“It’s one of the effects of the pandemic, that our medium had to reinvent itself and start thinking a little differently,” Bager said.<\/p>\n","protected":false},"excerpt":{"rendered":"
The reopening of the U.S. economy has spurred a rebound in out-of-home advertising as marketers seek to reach people who are itching to get outdoors after being stuck at home during lockdowns. Marketers also have more flexibility in their campaigns as the growth in digital out-of-home makes the delivery of video ads more feasible. “What […]<\/p>\n","protected":false},"author":24,"featured_media":74053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[1],"tags":[6091],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/73993"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=73993"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/73993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/74053"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=73993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=73993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=73993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}