Advertising campaign success and agency compensation are increasingly tied to outcomes as measurement has become more robust, says\u00a0 Marla Kaplowitz<\/a>, President and CEO of the 4A\u2019s<\/a>, the trade association of the advertising industry, in this podcast conversation with me.<\/p>\n

She speaks about the 4A’s four pillars of media responsibility<\/a>. And reflects on how the pandemic and the racial justice movement of the past year have accelerated change.<\/p>\n

Please Join Marla, Kirk McDonal and others on June 23<\/strong><\/p>\n

Please join me and Marla, GroupM NA CEO Kirk McDonald,\u00a0 and other industry leaders, on June 23 at 1 p.m. on\u00a0 \u00a0for our #ResponsibleMedia Global Forum, live on LinkedIn Live, Twitter and YouTube.\u00a0 \u00a0The project is being co-produced by Beet.TV, GroupM and the 4A’s.\u00a0 For more information, please visit this page<\/a>.<\/p>\n

Listen up to the #BeetCast!\u00a0<\/strong><\/p>\n

Many thanks to the BeetCast sponsor Mediaocean.\u00a0 Make sure to sign up for the BeetCas<\/a>t on your favorite podcast platform or listen right here.<\/p>\n

Thank you for listening.\u00a0 I hope you enjoy the episode.<\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising campaign success and agency compensation are increasingly tied to outcomes as measurement has become more robust, says\u00a0 Marla Kaplowitz, President and CEO of the 4A\u2019s, the trade association of the advertising industry, in this podcast conversation with me. She speaks about the 4A’s four pillars of media responsibility. And reflects on how the pandemic […]<\/p>\n","protected":false},"author":5,"featured_media":74070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8532],"tags":[5351,4240],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/74056"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=74056"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/74056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/74070"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=74056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=74056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=74056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}