U.S. Hispanics now comprise some 20 percent of the U.S. population, and it is the fastest growing consumer demographic sector.<\/p>\n

Advertisers who don’t participate in the Spanish-language media are missing an essential opportunity and losing return on their market spend, says Dan Riess<\/a>, EVP and Chief Growth Officer of Univision in this interview with Beet.TV<\/p>\n

Riess suggests that national advertisers craft messages in Spanish to maximize impact.<\/p>\n

Creating Spanish-language advertising can be a challenge, Riess says. To assist marketers, Univision announced<\/a> a set of tools at last month’s Upfront along with an ambitious programming slate.<\/p>\n

You are watching \u201cA Marketplace Transformed: The TV Ad Industry Powered by Automation,\u201d a Beet.TV leadership series presented by Matrix<\/a>. For more videos, please visit\u00a0this page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

U.S. Hispanics now comprise some 20 percent of the U.S. population, and it is the fastest growing consumer demographic sector. Advertisers who don’t participate in the Spanish-language media are missing an essential opportunity and losing return on their market spend, says Dan Riess, EVP and Chief Growth Officer of Univision in this interview with Beet.TV […]<\/p>\n","protected":false},"author":5,"featured_media":74106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8802],"tags":[6024,7346],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/74092"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=74092"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/74092\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/74106"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=74092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=74092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=74092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}