My guest this week is Louisa Wong<\/a>, Wavemaker CEO of the Americas.<\/p>\n

She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company\u2019s trading desk.<\/p>\n

She joined the buy side in the early days of Dentsu\u2019s Amnet and remained with the company at its Amplifi and Carat units. The British born executive moved from London \u00a0to New York five years ago.<\/p>\n

Last just July, she was tapped to head<\/a> the Americas region for GroupM\u2019s Wavemaker.<\/p>\n

In our conversation, she speaks about her career and her perspective racial bias \u00a0in the United States as a British Asian. Speaks of her hopes that her work will lead society to a better place.<\/p>\n

And she speaks about the evolving role of the media agency and the direction of Wavemaker with a range of brands including several, new disrupter companies.<\/p>\n

Great conversation.\u00a0 Thanks Louisa.<\/p>\n

Thanks to the BeetCast sponsor Mediaocean<\/a>.<\/p>\n

And thank you for listening.\u00a0 I hope you enjoy the episode.<\/p>\n","protected":false},"excerpt":{"rendered":"

My guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company\u2019s trading desk. She joined the buy side in the early days of Dentsu\u2019s Amnet […]<\/p>\n","protected":false},"author":5,"featured_media":74124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8532],"tags":[5287,6671,8825],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/74122"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=74122"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/74122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/74124"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=74122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=74122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=74122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}