This week our guest is Doug Rozen<\/a>, CEO of Dentsu Media Americas.\u00a0 Doug has been a media innovator for many years.\u00a0 We\u2019ve covered him extensively at OMD then 360i and now as the newly named<\/a> head of media at Dentsu Americas.<\/p>\n

Doug articulates the vision of his company \u00a0as becoming more meaningful to the consumer and to brands.\u00a0 He speaks about marrying sophisticated targeting and AI with personally optimized creative.\u00a0 Meaningful Media<\/em> is the new mantra at Dentsu, he explains.<\/p>\n

Thanks Doug for a fascinating conversation.<\/p>\n

Big thanks to Mediaocean, the sponsor of the #BeetCast<\/a><\/p>\n

And thank you for listening.\u00a0 I hope you enjoy the episode.<\/p>\n","protected":false},"excerpt":{"rendered":"

This week our guest is Doug Rozen, CEO of Dentsu Media Americas.\u00a0 Doug has been a media innovator for many years.\u00a0 We\u2019ve covered him extensively at OMD then 360i and now as the newly named head of media at Dentsu Americas. Doug articulates the vision of his company \u00a0as becoming more meaningful to the consumer […]<\/p>\n","protected":false},"author":5,"featured_media":74253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8532],"tags":[6144,8828],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/74226"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=74226"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/74226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/74253"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=74226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=74226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=74226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}