How can modern marketers combine two of the leading priorities of the age?<\/p>\n
It all boils down to a need to balance two key pillars – performance and responsibility – according to MediaMath chief partnerships officer Laurent Cordier.<\/p>\n
In this video interview with Beet.TV, Cordier talks about how those imperatives can come to the fore.<\/p>\n
Cordier says there are two key considerations:<\/p>\n
He continues: “The role of the CMOs is critical.<\/p>\n
“They’re the one who can influence their team about where to spend, and how important it is for any top brand in the world to continue to fuel the free, ad-supported web ecosystem with great dollars, with great money, with great advertising money.”<\/p>\n
In 2019, MediaMath launched<\/a>\u00a0a new initiative, Source, committing to:<\/p>\n Source is MediaMath\u2019s\u00a0effort<\/a>\u00a0to bring together several hand-picked ad-tech vendors committed to accountability, addressability and AI.<\/p>\n Cordier is an 11-year Google veteran who joined MediaMath this April from HeadSpin, a video delivery company.<\/p>\n This video is part of the Global Forum on Responsible\u00a0Media<\/span>\u00a0produced by Beet.TV, GroupM with the 4A\u2019s. This track on<\/em>\u00a0data, identity and a transparent supply chain<\/i>\u00a0is sponsored by\u00a0MediaMath<\/span>.\u00a0 For more videos on this topic,\u00a0visit this page<\/a>.\u00a0<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" How can modern marketers combine two of the leading priorities of the age? It all boils down to a need to balance two key pillars – performance and responsibility – according to MediaMath chief partnerships officer Laurent Cordier. In this video interview with Beet.TV, Cordier talks about how those imperatives can come to the fore. […]<\/p>\n","protected":false},"author":15,"featured_media":75040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8826,8846],"tags":[3919,8851],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/74829"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=74829"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/74829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/75040"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=74829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=74829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=74829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n