Alison Pepper wants<\/em> the advertising industry to respect consumers’ privacy. She just doesn’t want a multitude of ways in which to execute that.<\/p>\n Europe ignited the new privacy era with its GDPR legislation, prompting California’s CCPA, deprecation of third-party cookies and other mobile identifiers and now a federal look at privacy policy.<\/p>\n In this video interview with Beet.TV,\u00a04As EVP for government relations Alison Pepper says agencies are having to live with the new regulated environment – but they deserve a consistent approach.<\/p>\n “The advertising industry is really at an inflexion point when it comes to privacy right now,” she says.<\/p>\n Pepper thinks the last time such a moment hit advertising was around 2007 and 2008, when the industry got together and coalesced around self-regulatory principles for online behavioural advertising.<\/p>\n “I think we’re no longer in an environment where we can really truly rely on self-regulation to do what needs to happen to keep our industry thriving and vibrant,” she says.<\/p>\n So, more regulation is happening; most people accept that.<\/p>\n But Pepper is one of many advertising industry executives who are craving a consistent approach to that regulation, so that companies don’t have to operate in different ways for different states and countries.<\/p>\n She is speaking for the American Association of Advertising Agencies, Pepper’s words are a call on behalf of ad agencies for simplicity.<\/p>\n “We’re really going to have to regulate … at a national level so that we don’t see this bifurcation of different privacy regimes happen at the state level,” she says.<\/p>\n “Agencies have so many touchpoints into how they’re getting data and how they’re using data that I think agencies increasingly have a really strong interest in seeing one national standard. They really need uniformity.”<\/p>\n This video is part of the Global Forum on Responsible\u00a0Media<\/span>\u00a0produced by Beet.TV,\u00a0GroupM<\/span>\u00a0with the 4A\u2019s. This track on<\/em>\u00a0data, identity and a transparent supply chain<\/i>\u00a0is sponsored by\u00a0MediaMath<\/span>.\u00a0 For more videos on this topic,\u00a0visit this page<\/a>.\u00a0<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Alison Pepper wants the advertising industry to respect consumers’ privacy. She just doesn’t want a multitude of ways in which to execute that. Europe ignited the new privacy era with its GDPR legislation, prompting California’s CCPA, deprecation of third-party cookies and other mobile identifiers and now a federal look at privacy policy. In this video […]<\/p>\n","protected":false},"author":15,"featured_media":74850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8826,8846],"tags":[5351,8850],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/74847"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=74847"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/74847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/74850"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=74847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=74847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=74847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}No more self-regulation<\/h2>\n
‘Uniformity’ needed<\/h2>\n