Tastemade<\/a> might have written it.<\/p>\nFounded in 2012, the company publishes videos on global cuisine and has grown its distribution footprint across a plethora of social platforms, over-the-top TV devices, software services and MVPDs.<\/p>\n
In this video interview with Beet.TV, Jeff Imberman, the company’s Head of Sales and Brand Partnerships, explains why that breadth of distribution opportunities means brands can pick from a large and growing menu.<\/p>\n
Going long<\/h2>\n
As Tastemade has grown out of reliance on social networks, it has gone longer, both with its own video productions and the opportunities offered to marketers.<\/p>\n
“With the shift and explosion of the OTT and CTV world, that’s opened up a whole new world of possibilities for us as that modern media company … to allow for new narratives, longer narratives, 22- minute-long content, hour-long content, and to engage audiences in ways that were never possible,” Imberman says.<\/p>\n