For years, we\u2019ve covered Roku and it never ceases to be an amazing story: It \u00a0has emerged as a huge force in the TV industry\u2019s transformation to streaming.<\/p>\n

It is a handy device and system for consumers to find what they want, a programming platform with original content, and a powerhouse advertising platform.<\/p>\n

Roku has just wrapped up its Upfront negotiations. The company tells Adweek<\/a> that first-time advertisers make up some 42 percent of the new commitments. Meanwhile some 95 percent of current advertisers are re-upping.<\/p>\n

This week\u2019s guest is Roku\u2019s Andrew Conroy<\/a>, who heads agency partnerships.\u00a0 A five-year veteran, Andrew speaks to his early days at a very scrappy advertising operation to what has become a global giant.<\/p>\n

In this wide-ranging conversation, he speaks to advertiser needs around more real-time analytics and cross-platform measurement. Many of these tools are in place at Roku but more are needed, he says.<\/p>\n

Great conversation.<\/p>\n

Thank you, Andrew.<\/p>\n

And thank you to our #BeetCast sponsor Mediaocean.<\/p>\n","protected":false},"excerpt":{"rendered":"

For years, we\u2019ve covered Roku and it never ceases to be an amazing story: It \u00a0has emerged as a huge force in the TV industry\u2019s transformation to streaming. It is a handy device and system for consumers to find what they want, a programming platform with original content, and a powerhouse advertising platform. Roku has […]<\/p>\n","protected":false},"author":5,"featured_media":75095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[8532],"tags":[],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/75088"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=75088"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/75088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/75095"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=75088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=75088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=75088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}