Team Whistle provides ways for marketers to integrate their messaging within brand-safe content that helps to create positive sentiment among consumers. The company works with native advertising technology company TripleLift to offer customized product placements within programming.<\/p>\n

\u201cWorking with TripleLift in this CTV space also brings a different level of opportunity to these brands,\u201d Susi said. \u201cIt\u2019s not just in the ad breaks, but finding unique moments within a program to add in contextually relevant branding.\u201d<\/p>\n

Integrated branding can help to reach viewers when they\u2019re most engaged with content, in contrast to commercial breaks that interrupt programming. The integration helps to improve brand recall.<\/p>\n

\u201cThe same way that content wants to connect with an audience, brands want to connect with their audience,\u201d Susi said. \u201cThat\u2019s a unique play that we offer, especially with our branded content side and something with TripleLift and their unique offering.\u201d<\/p>\n

Looking ahead, Team Whistle is planning to expand its Whistle TV programming for connected TV so that it runs continuously without days off or seasonal interruptions.<\/p>\n

\u201cWe have a great new programming slate for the back half of this year leading into 2020,\u201d Susi said. \u201cPartners can partner with us in that branded content way, but also in strategic partnership ways with opportunities like TripleLift.\u201d<\/p>\n