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{"id":75250,"date":"2021-07-27T08:14:59","date_gmt":"2021-07-27T12:14:59","guid":{"rendered":"https:\/\/www.beet.tv\/?p=75250"},"modified":"2021-07-27T08:32:36","modified_gmt":"2021-07-27T12:32:36","slug":"fast-must-fight-ad-fatigue-amagis-srinivasan-ka","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2021\/07\/fast-must-fight-ad-fatigue-amagis-srinivasan-ka.html","title":{"rendered":"FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA"},"content":{"rendered":"BANGALORE –\u00a0 FAST is exploding. Free Ad-Supported TV options are rising growing fast.<\/p>\n
According to eMarketer<\/a>, in January 2021, just over a third (34%) of US households that had video streaming capability used ad-supported streaming services. But, whilst 26% of that was AVOD (ad-supported video on demand), the remaining 8% was something more familiar to traditional viewers – linear.<\/p>\nIn this video interview with Beet.TV, Srinivasan KA of Amagi, a company that helps enable linear ad-supported streaming channels, explains reasons for FAST’s growth – and its challenges.<\/p>\n
From SVoD to FAST<\/h2>\n
“FAST, pun<\/span> unintended<\/span>,<\/span> is<\/span> the<\/span> fastest-<\/span>growing<\/span> connected<\/span> TV<\/span> category<\/span> today,” he says<\/span>.<\/span>\u00a0“Given<\/span> the\u00a0<\/span>subscription<\/span> fatigue<\/span>,<\/span> given<\/span> the<\/span> number<\/span> of<\/span> subscription<\/span> services<\/span> with<\/span> the\u00a0<\/span>large<\/span> ones<\/span> taking<\/span> bulk<\/span> of<\/span> the<\/span> share<\/span>,<\/span> we<\/span> are<\/span> starting<\/span> to<\/span> see<\/span> substantial<\/span> growth<\/span>coming<\/span> in<\/span> from<\/span> these<\/span> free<\/span> platforms.<\/span><\/p>\n“Viewers<\/span>,<\/span> after<\/span> spending<\/span> 30\u00a0<\/span>minutes<\/span> to<\/span> an<\/span> hour<\/span> on<\/span> the<\/span> Netflix<\/span> and<\/span> the<\/span> Disney<\/span> Pluses<\/span> of<\/span> the<\/span> world<\/span>,<\/span> then<\/span> look<\/span> for\u00a0<\/span>additional<\/span> content<\/span>,<\/span> either<\/span> content<\/span> that<\/span> is<\/span> not<\/span> available<\/span> on<\/span> these<\/span> platforms<\/span> because<\/span> they\u00a0<\/span>want<\/span> something<\/span> niche<\/span> specific<\/span>,<\/span> or<\/span> they’re<\/span> looking<\/span> for<\/span> much<\/span> more<\/span> variety<\/span>.”<\/span><\/p>\nFAST operators include XUMO TV, Pluto and Tubi, all of which have been acquired by major networks, plus offerings from equipment manufacturers like Visio, Samsung and Roku.<\/p>\n
FAST’s driving factors<\/h2>\n