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{"id":75492,"date":"2021-08-18T21:56:26","date_gmt":"2021-08-19T01:56:26","guid":{"rendered":"https:\/\/www.beet.tv\/?p=75492"},"modified":"2021-08-18T22:02:25","modified_gmt":"2021-08-19T02:02:25","slug":"whats-the-frequency-innovid-study-uncovers-ctv-measurement-patterns","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2021\/08\/whats-the-frequency-innovid-study-uncovers-ctv-measurement-patterns.html","title":{"rendered":"What’s The Frequency? Innovid \/ ANA Study Uncovers CTV Measurement Patterns"},"content":{"rendered":"With traditional TV viewership declining, ad executives are looking to internet-connected TV (CTV) to pick up the slack.<\/p>\n
But, whilst CTV purports to enhance reach and control the frequency of ad exposure, what is the reality?<\/p>\n
That is the question CTV ad software supplier Innovid set out to answer when it undertook research into the area, conducted with the Association of National Advertisers (ANA).<\/p>\n
Research highlights<\/h2>\n
The resulting output, a report called Decoding CTV Measurement<\/a>, tells the story.<\/p>\n