After a couple of years of performance anxiety followed by a period of fretting about digital identifiers, ad-tech companies are the darlings of financiers again.<\/p>\n
This year, a glut of companies have gone public or otherwise raised new money, thanks to a combination of private equity enthusiasm and the new trend in Special Purpose Acquisition Companies (SPACs<\/a>), essentially a shell company set up by investors with the sole purpose of raising money through an IPO to eventually acquire another company.<\/p>\n In the last few weeks, Beet.TV’s leadership series “Innovation, Leadership, and Value Creation: Strategies Explored<\/a>,\u201d presented by Progress Partners<\/em>, has heard several executives’ views and advice on contemporary ad-tech fundraising.<\/p>\n In this final post in the series, we wrap together many of those viewpoints with our series highlights video. If you only watch one video in the series, make it this one.<\/em><\/p>\n Adam Singolda<\/a>, founder and CEO of native advertising and content discovery platform Taboola, said the mechanism of market listing isn’t as important as the rationale.<\/em><\/p>\n His company joined<\/a> the Nasdaq in June after merging with ION Acquisition Corp 1, a SPAC.<\/strong><\/p>\n1. Taboola relishes public pressure<\/h2>\n