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{"id":75749,"date":"2021-10-12T08:00:56","date_gmt":"2021-10-12T12:00:56","guid":{"rendered":"https:\/\/www.beet.tv\/?p=75749"},"modified":"2021-10-11T19:21:08","modified_gmt":"2021-10-11T23:21:08","slug":"kasha-cacy-on-engine-groups-perpetual-diversity-machine","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2021\/10\/kasha-cacy-on-engine-groups-perpetual-diversity-machine.html","title":{"rendered":"Kasha Cacy On Engine Group’s Perpetual Diversity Machine"},"content":{"rendered":"As the business world steps up to the plate on diversity, equality and inclusion, the advertising industry appears to have a greater responsibility than others.<\/p>\n
Not only do ad agencies have to get their own corporate practices straight, they also have to represent wider society in the work that they bring to the world.<\/p>\n
In this video interview with Beet.TV, Engine Group CEO Kasha Cacy explains what her company is doing and why it matters.<\/p>\n
Diversity drives innovation<\/h2>\n
“There’s a business advantage to diversity,” says Cacy. “The reason Florence flourished was the Medici family brought in so many different kinds of people, artists and scientists and philosophers.<\/p>\n
“That cross-section and that intermingling of ideas is what drives innovation.<\/p>\n
“If we don’t have a company that represents the US, then there’s no way we can market effectively to the US.<\/p>\n
“The history is that many, many, many agencies have not had representation in terms of women, not had representation in terms of black and brown people.”<\/p>\n