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{"id":75756,"date":"2021-09-23T08:15:18","date_gmt":"2021-09-23T12:15:18","guid":{"rendered":"https:\/\/www.beet.tv\/?p=75756"},"modified":"2021-09-23T16:25:08","modified_gmt":"2021-09-23T20:25:08","slug":"flexible-united-quigley-simpsons-fremont-on-marketings-2021-lessons","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2021\/09\/flexible-united-quigley-simpsons-fremont-on-marketings-2021-lessons.html","title":{"rendered":"Flexible & United: Quigley-Simpson’s Fremont On Marketing’s 2021 Lessons"},"content":{"rendered":"It has been a few years of tremendous disruption, in both the business and social environment and in the way marketers must adapt to changing media consumption dynamics.<\/p>\n
How can they best respond? By uniting their previously disparate business strategies and thinking on their feet, according to one veteran marketing agency leader.<\/p>\n
In this video interview with Engine Group’s global chief commercial officer Scott Schiller for Beet.TV, Carl Fremont, CEO of marketing agency Quigley-Simpson<\/a>, opens up.<\/p>\nUnite the silos<\/h2>\n
Fremont says it is a problem that most marketers’ are set up to address distinct parts of the traditional marketing funnel, often in blissful isolation.<\/p>\n
“There are certain teams that focus just on acquisition and teams that focus on CRM, building that relationship with that customer over time – that needs to be all united,” he says.<\/p>\n
“There are separate teams that don’t necessarily share the same objective and they work independently.<\/p>\n
“You’re not developing a single consumer experience and it could impact each of their KPIs.<\/p>\n
“It’s most important that we look at the value of a customer over time, it’s lifetime value. If you’re only looking at it from the front end, in terms of the initial acquisition and the initial revenue opportunity, you’re not looking at what’s the potential of that customer over time.”<\/p>\n