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{"id":75842,"date":"2021-09-19T21:46:27","date_gmt":"2021-09-20T01:46:27","guid":{"rendered":"https:\/\/www.beet.tv\/?p=75842"},"modified":"2021-09-21T08:52:03","modified_gmt":"2021-09-21T12:52:03","slug":"iris-tv-enables-amagis-contextual-ctv-on-road-to-the-buy-side-hyden","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2021\/09\/iris-tv-enables-amagis-contextual-ctv-on-road-to-the-buy-side-hyden.html","title":{"rendered":"IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden"},"content":{"rendered":"

LOS ANGELES – The ads seen on streaming connected TV channels could be about to get smarter, following a deal between IRIS.tv and Amagi.<\/p>\n

Amagi<\/a>, which helps bring streaming channels to CTV platforms, is partnering with IRIS.tv<\/a>, whose technology mines video for data that can be passed as ad targeting signals, to enable contextual targeting for some of its channel partners.<\/p>\n

In this video interview with Beet.TV, IRIS.tv co-founder Richie Hyden explains what is happening, and what they future looks like.<\/p>\n

\n

Excited to work with @amagicorp<\/a> to provide streaming TV with seamless onboarding of their video data, so it can be activated for contextual targeting across connected devices and smart TVs. #connectedtv<\/a> #programmatic<\/a> #adtech<\/a> #contextualadvertising<\/a> https:\/\/t.co\/yt37w2JhKY<\/a><\/p>\n

— IRIS TV (@iris_tv) September 9, 2021<\/a><\/p><\/blockquote>\n