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{"id":75913,"date":"2021-09-28T08:00:45","date_gmt":"2021-09-28T12:00:45","guid":{"rendered":"https:\/\/www.beet.tv\/?p=75913"},"modified":"2021-09-28T01:26:05","modified_gmt":"2021-09-28T05:26:05","slug":"nine-things-we-learned-from-our-ctv-data-series-presented-by-sabio","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2021\/09\/nine-things-we-learned-from-our-ctv-data-series-presented-by-sabio.html","title":{"rendered":"Nine Things We Learned From Our CTV Data Series presented by Sabio"},"content":{"rendered":"

In recent years, the prevalence of audience data has revolutionized the ability to target digital advertising.<\/p>\n

But now the set of capabilities and consequences produced by that data is changing shape.<\/p>\n

What will the future look like? That is what “Data: Powering CTV for Marketers<\/a>,\u201d our recent Beet.TV leadership series presented by Sabio, set out to uncover.<\/p>\n

In these highlights, hear the takes of nine advertising executives on the issue.<\/em><\/p>\n

1. Mobile brings a TV boost<\/h2>\n

Joao Machado, marketing SVP at Sabio, a company which powers connected TV ads using mobile data, says the combination is a win.<\/strong><\/p>\n

“The mobile device is the perfect mirror of a person\u2019s affinities, their likes, where they are in their life stages,\u201d Machado says. He wants to “couple it with the promise of what CTV digital television offers”.<\/p>\n

Reborn, QR Codes Are The Glue Between Mobile & TV: Sabio’s Machado<\/a><\/p><\/blockquote>\n