In recent years, the prevalence of audience data has revolutionized the ability to target digital advertising.<\/p>\n
But now the set of capabilities and consequences produced by that data is changing shape.<\/p>\n
What will the future look like? That is what “Data: Powering CTV for Marketers<\/a>,\u201d our recent Beet.TV leadership series presented by Sabio, set out to uncover.<\/p>\n In these highlights, hear the takes of nine advertising executives on the issue.<\/em><\/p>\n Joao Machado, marketing SVP at Sabio, a company which powers connected TV ads using mobile data, says the combination is a win.<\/strong><\/p>\n “The mobile device is the perfect mirror of a person\u2019s affinities, their likes, where they are in their life stages,\u201d Machado says. He wants to “couple it with the promise of what CTV digital television offers”.<\/p>\n Reborn, QR Codes Are The Glue Between Mobile & TV: Sabio’s Machado<\/a><\/p><\/blockquote>\n1. Mobile brings a TV boost<\/h2>\n