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{"id":75971,"date":"2021-09-29T08:12:32","date_gmt":"2021-09-29T12:12:32","guid":{"rendered":"https:\/\/www.beet.tv\/?p=75971"},"modified":"2021-09-29T08:12:32","modified_gmt":"2021-09-29T12:12:32","slug":"elevated-video-ctv-views-from-triplelift-havas-dentsu-tastemade-team-whistle-mediascience-amagi-groupm","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2021\/09\/elevated-video-ctv-views-from-triplelift-havas-dentsu-tastemade-team-whistle-mediascience-amagi-groupm.html","title":{"rendered":"Elevated Video: CTV Views From TripleLift, Havas, Dentsu, Tastemade, Team Whistle, MediaScience, Amagi, GroupM"},"content":{"rendered":"

What is the role of native advertising in TV? Certainly, basic product placements and infomercials have existed for a long time.<\/p>\n

But now, new techniques offered by connected TV platforms promise a lot more.<\/p>\n

In Elevated Video, a Beet.TV leadership series presented by TripleLift<\/a>, eight executives explored what that opportunity looks like.<\/p>\n

1. Content ad insertions lighten the load<\/h2>\n

At TripleLift, the native ad company that has launched a connected TV offering in beta<\/a>, advanced advertising GM Michael Shields says formats like ad insertions into TV shows, split-screen ads and other overlays “allows publishers to lower ad loads”.<\/strong><\/p>\n

“Unscripted, lighthearted comedies… you’ve probably seen our units in a lot of cooking shows – we think that that’s going to be the future ad model for a certain kind of programming.”<\/p>\n

Native Advertising Has Key Role in Future of Ad-Supported TV: TripleLift\u2019s Michael Shields<\/a><\/p><\/blockquote>\n