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{"id":76039,"date":"2021-10-06T17:05:05","date_gmt":"2021-10-06T21:05:05","guid":{"rendered":"https:\/\/www.beet.tv\/?p=76039"},"modified":"2021-10-06T17:17:02","modified_gmt":"2021-10-06T21:17:02","slug":"sorting-out-the-holy-mess-of-consumer-privacy-and-identity-mastercards-raja-rajamannar","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2021\/10\/sorting-out-the-holy-mess-of-consumer-privacy-and-identity-mastercards-raja-rajamannar.html","title":{"rendered":"Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar"},"content":{"rendered":"

He thinks the challenges posed by the search for alternatives to third-party cookies add up to a “holy mess”. But Raja Rajamannar isn’t sorry.<\/p>\n

The chief marketing officer of Mastercard’s health business says the quest for user privacy is right-on.<\/p>\n

In this video interview with Beet.TV, Rajamannar explains which replacements may work best, and how advertisers should respond.<\/p>\n

Privacy is right<\/h2>\n

“I completely agree with a statement which Tim Cook had made brilliantly, ‘Privacy is a fundamental right’,” he says.<\/p>\n

“There are so many data breaches that are happening. If you guys don’t know how to protect my data, you have no business collecting my data.<\/p>\n

“As a marketer, I have to behave in a very responsible way to my consumers.<\/p>\n

“I think it’s a good decision that they have taken, but we need to find solutions.”<\/p>\n

\n

Congratulations to Mastercard CMO @RajaRajamannar<\/a> for on not only being awarded the @Adweek<\/a> Brand Genius Award, but also being recognized as the Grand Brand Genius for your creativity, leadership & #marketing<\/a> innovation. https:\/\/t.co\/VIWHgTy8jy<\/a><\/p>\n

— Mastercard News (@MastercardNews) September 27, 2021<\/a><\/p><\/blockquote>\n