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{"id":76109,"date":"2021-10-13T09:43:10","date_gmt":"2021-10-13T13:43:10","guid":{"rendered":"https:\/\/www.beet.tv\/?p=76109"},"modified":"2021-10-13T09:43:10","modified_gmt":"2021-10-13T13:43:10","slug":"whats-next-for-tv-ad-data-views-from-amobee-canvas-constellation-molson-coors-magna-openap-publicis-disney-execs","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2021\/10\/whats-next-for-tv-ad-data-views-from-amobee-canvas-constellation-molson-coors-magna-openap-publicis-disney-execs.html","title":{"rendered":"What’s Next For TV Ad Data? Views From Amobee, Canvas, Constellation, Molson Coors, Magna, OpenAP, Publicis & Disney Execs"},"content":{"rendered":"

The TV ad buying world is evolving, from majoring on demographics to profiting from data.<\/p>\n

But how prevalent does data-driven buying need to be in the new-look TV, and how are different agencies finding value?<\/p>\n

That is what eight executives discussed during Optimizing a Rapidly Converging TV & Video Marketplace: What\u2019s Next<\/a>, <\/em>a recently-wrapped Beet.TV leadership series presented by Amobee. Here are the highlights.<\/p>\n

1. Spend can be reallocated to incremental audiences<\/h2>\n

Amobee chief commercial officer Jack Bamberger says his new product CTV Allocator forecasts incremental reach to a linear TV schedule across the ecosystem\u2019s CTV supply space<\/strong><\/p>\n

“We’re able to see a desired reach against strategic audience of 14% less cost for a brand. We were able to put that back into the platform and reallocate those funds to target incremental audiences on behalf of the brand.”<\/p>\n

Amobee to “Optimize” The Buy and Sell Side with Tim Spengler and Valerie Bischak<\/a><\/p><\/blockquote>\n